I recently completed my final major project during the 2020 lockdown, marking the end of my degree studies in BA Fashion Communication at Northumbria University. After receiving my Bachelors Degree with First Class Honours, my final major project was shortlisted to the final 12 in the UK for the 2020 Publication Graduate Fashion Week Award.
My final project is FLUSSO Zine, an online, independent publication for marginalised creatives, disrupting society's expectations and standards in a messy collection of fashion, art and culture. FLUSSO explores these themes subjectively and abstractly through the mediums of fashion photography, artistic visuals, and written word, with the aim of celebrating individuality.
For my final project I developed branding and identity for FLUSSO, designed a 176 page publication and an A2 poster, wrote a 7000 word strategic document and 200 pages of conceptual research. Alongside this I directed, styled and shot the photographic content and a short promotional fashion film.
FLUSSO ZINE can be found on Instagram: @flussozine
Watch us f*ck it up.
The following is an editorial shoot I directed, styled and photographed with Rebecca from TTM Management. This shoot was titled 'Little Bird' and is an exploration of teenage angst and the romanticism of life, specifically in early womanhood. I was inspired by the movie 'Ladybird' and how the film explores the turbulence and coming-of-age of a young woman growing up with big dreams, while also having to come face to face with the harsh reality of adulthood.
The images below were taken during the cover shoot for FLUSSO Zine. This shoot was also directed, styled, and photographed by me. For the cover shoot I wanted to explore the nuances of contemporary masculinity and self expression, through fashion imagery and styling. I also wanted this shoot to portray a colour scheme for the publication itself, to develop a strong identity. I was inspired by various tones of grey, green and black.
The lockdown of 2020 commenced on March 16th, putting a close to all on-site university studies and access to studio space. This also meant that we could no longer hire models, do location shoots and face to face interviews. For my project I had initially planned 12 shoots, 4 interviews and this was just the beginning of my plans. I quickly had to adapt and work around the new guidelines in place of staying safe and staying home. For the remainder of my final major project, I worked from a desk in my room creating new imagery through collage and illustration, while also using the resources I had available at home to photograph and style new content for the publication. Below are some of the images that came out of this process. Despite the challenges that completing my degree from home had me face, I persevered and succeeded in graduating as a Bachelor of Arts with First Class Honours.
The following shows examples of my research in terms of conceptual inspiration, layout and presentation, branding and identity, typography, styling and photography. The images, publications, art and brands displayed in the following images do not belong to me and copyright lies with the original owners/creators.