I am currently interning with No Guilt Bakes as Social Media Content Creator. My responsibilities are to create engaging brand assets using Adobe, Canva, and Affinity for use on social platforms while researching the relevant market to create and implement content strategies for the existing social media channels.

I manage the No Guilt Bakes social media channels such as Facebook, Instagram, Tik Tok, Twitter, Pinterest, Google, and Linkedin – while creating posts and managing a community of over 10,000 followers. I oversee, plan and deliver content across these different platforms using scheduling tools such as Feedhive.

The content creation aspect of my role involves creating engaging, entertaining, and informative multimedia content across multiple platforms. Ranging from graphic design and infographics to photography and video across Instagram Reels and Tik Tok. While also frequently researching trending hashtags, content, and topics within the relevant sector.

The marketing aspect of my role involves forming key relationships with influencers across social media platforms and undertaking audience research to develop our existing content strategies further. I have been able to develop, launch, and manage new competitions and campaigns, and recently coordinated a giveaway across Instagram in partnership with five other brands in the relevant market. I manage and facilitate the social media communities by communicating with the audience to build brand-customer relationships and encourage growth. I monitor and report on the performance across the social channels each month in order to track and analyse all insights.

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